Little Mix unveil their highly anticipated ‘Strip’ video, taken from their fifth album ‘LM5’.
Little Mix co-directed the video with renowned director and photographer Rankin. Their idea was to strip the band's look right back and show the beautiful features that they once saw as flaws, inviting real women to do the same and celebrate alongside them.
'Strip' is about standing proud, encouraging people to embrace their bodies and love who they are. The video highlights that there are many forms of beautiful and not just the ideals that modern day society places upon us.
The Strip video features author and blogger Dina Tokio, Breast Cancer charity Coppafeel's Kristin Hallenga, natural hair advocate Nia The Light, journalist and mental health ambassador Bryony Gordon, Nimco Alie from Daughters of Eve (FGM activist group), model Felicity Hayward, trans model and role model Maxim Magnus, police detective constable Janey Camille, upcoming singer songwriter Alice Chater, and many other inspirational women including the girl's friends and family.
Leigh-Anne says: "A few months ago, we invited many different women to be a part of our brand new music video for ‘Strip’.
Strip is a really special song from LM5, it’s all about standing proud and we wrote it to encourage and empower people to be who they are. We can't wait to share all these incredible, inspirational women and their stories with you.”
Jade: "We were lucky enough to have the amazing Rankin bring our vision to life. We co-directed this video and we are so incredibly proud of it"
To celebrate the release of LM5 and the Strip video, the band treated fans to an exclusive YouTube event where they spoke about the inspiration behind their new album and gave interactive opportunities to get involved in the Little Mix world, including an immersive area where lyrics were digitally projected onto the guests in attendance, bringing to life the album’s message of female empowerment.
The screens in Piccadilly Circus London were also playing the video to fans in the capital throughout the evening.