RAYE premieres the compelling video for her new track 'Friends'.
The hard-hitting clip is directed by Max Weiland, who recently directed the ‘Tiny Dancer’ remake for Elton John. It sees RAYE wreaking revenge on a variety of girls (and a guy) who have done her wrong.
RAYE says: “I wanted this video to be about getting petty revenge on the awful things girls say and do to one another. It’s filmed in a very tongue in cheek way.”
'Friends' is an in your face ode to females being pitted against other females that has had over 3 million streams in just one week, alongside being added to playlists at Capital, 1 Xtra, Kiss FM, Kiss Fresh and Capital Xtra.
Produced by Mark Ralph & Kyle Shearer, the team behind Martin Garrix and Dua Lipa's 'Scared To Be Lonely', alongside Fred Gibson who also produced the smashes ‘Shotgun’ by George Ezra and ‘Solo’ by Clean Bandit, RAYE sings "What's up with all the girl hate girl shit" and "Why is it if I'm not a boy I'm an enemy", calling for females to support each other and stop the negativity that is all so easy to create.
RAYE recently released her second EP, 'Side Tape', a culturally relevant collection of music featuring a number of collaborations with her artist friends, all curated by RAYE herself.
She is one of the UK's hottest new stars. 2018 began with a BRIT Award nomination for 'Best Single' with Jax Jones, followed by a Top 15 charting single, the Gold certified 'Decline', a record that stayed on the Radio 1 A List for a massive 8 weeks. This was followed by 'Cigarette', one of the year’s most exciting collaboration with Mabel and Stefflon Don. The track has already had over 20 million streams of Spotify.
Overall RAYE has racked up nearly 130 million streams of her music, and has established herself as one of the UK's 'go to' hit songwriters, working with the likes of John Legend, Charli XCX, Nas, Little Mix, Snakehips, Julia Michaels, Blood Pop, Ellie Goulding, Diplo and Naughty Boy. Her collaborations and song writing credits have racked up over 1 billion streams to date. RAYE recently supported Rita Ora on her UK tour, and headlined her own date at London's Village Underground. She will support Halsey on her London dates in September.